Commercial Photography - Burt's Bees

Something that I really enjoy and don't buy enough of is cosmetics. Due to my job and busy-ish lifestyle, there's not many moments you'll find me doing my make-up (unless you drive with me to work – true story). Aside from that I have unnecessarily dry skin (I fear the winter just like they do in Game Of Thrones), and psoriasis to top it off, so I choose my cosmetics carefully – always keeping in mind that it could irritate my skin.

One brand that I find “safe” for me to use is Burt's Bees. I have several products from them – including this tinted lip balm that keeps my lips moisturized, along with facial cleansing towelettes that remove my make-up without irritating my skin! 

So when I saw this ad in the current issue of Cosmo, I wanted to go buy it immediately!

This ad uses multiple layers (if edited in photoshop) due to the water drops and heart circling the lipstick (which drives your eye in towards the product), along with the 14 featured lipstick colors at the bottom of the ad.  

The water makes me think back to Jim's presentation, and how you can purchase fake ice. I wonder if they makers of Burt's Bees bought fake 'water drops' for this ad?? 

There are also multiple photos used for this ad, and the text would define these as detailed shots, which means they,"are typically closer to the subject and more tightly cropped." This makes sense because it appears the lipstick is placed on a close-up of what might be a leaf or grass (to give the message that this lipstick has naturally occurred in nature - like morning dew). 

Either way, I'm drawn to this advertisment. Not only beacause I'm a fan of Burt's Bees, but because it's visually appealing with the look of 'freshness' !!