Friday, April 22, 2016

Color Survey: Are You Like The Other 200,000?



"This is some potent
design mojo if you think about it."


This assignment was particularly interesting to me, not only because it was fun taking the survey – but seeing results from the other 200,000+ people that participated and how I relate to them. Overall, I was not successful in sharing similar thoughts on color, but I did find some obvious similarities. 




For example, you can see that I compare to what mourning and high-technology symbolize, although I greatly differ in terms of deity and power. The book states that “Although humans do respond physiologically to color, most of the emotional muscle we attach to color is learned.” I thought of this quote a lot as I tried to understand how my thinking and background could be explained for the colors that I chose.


I think that my idea of 'deity' is veered towards greek gods/goddesses and The Roman Empire. I realize there are so many colors that can represent both of those topics, but while learning about greek gods/goddesses my freshman year of high school I pictured purple or gold as the primary colors. 

I also couldn't help but relate purple to the stock photos of greek gods or goddesses when shopping for Halloween costumes – like these!
 


The purple colors here have a lot of saturation and vibrance, I think that if I could feel the material it would be very rich and velvet- like (like royalty). So for me deity = purple!



My reasoning for associating black with power is because of my current job at Northwestern Mutual Life. Every day of the week I see many wealthy men and women in their black suits (don't forget the expensive watch, shoes and bags/briefcases that go along with it), running around to meetings, catching a bite to eat, conversing with fellow co-workers, etc. 

Actual NML workers - I googled it!

As I've seen this type of commotion for several years, it has imprinted on me that these people are successful and powerful. As much as I enjoy my job, I can't ignore the culture of NML, which is a very corporate environment. I definitely don't fit into this mold, but am keeping an open mind as I obtain a Bachelor's degree and can one day gain a higher position at NML. My hopes for the future are that these business standards change, and that one day I can be successful (just like the people shown above), while still staying true to who I am. This means being able to show off my tattoos and piercings without being seen as "deviant," and being able to wear things that I'm actually comfortable in (not the 'white collar' attire I'm forced to wear now). 


Other things I thought to point out about the survey was my responses to what color I associate with high-quality and expensive. I completely understand why the 200,000+ chose gold, but I couldn't help but pick platinum. Why? Because credit cards, that's why. 


Anyone else find similar differences like this that you had with the survey?

  

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